![]() Case in point: If we had written a business plan, NFTs would have been nowhere on that list. ![]() The very fact that we don’t nail our brand to a rigid itinerary gives us the freedom to see - and seek - opportunities before anyone else can get to them. We also attribute much of our success to our nimbleness as a small business, our agility in pivoting, and as artists, long-term vision paired with adaptation. We didn’t have to dangle any carrots for them. The work and repertoire have spoken for themselves. Our customers have supported us because of our commitment to the brand, and our execution and delivery. But to this day, we’ve yet to write a business plan or mission statement. We’ve been on 30 under 30 lists, graced the cover of The New York Times Magazine, sold to stores around the world, and written a Top 10 Business book on Amazon. And if a project couldn’t guarantee a prosperous future, collectors often dumped, searching for that next pot of gold promising rainbows.īen and I have built our brand over eighteen years. Collectors demanded more bells and whistles to distinguish their NFTs from the rest of the fish in the open sea. The noisier projects added more functionality and real-world perks to dress up the digital art and gain an advantage. Over the summer, much of the NFT world’s attitude changed as a deluge of PFP projects washed ashore and the high trades tantalized collectors. At the time, we were inspired by earlier collections that were based on minting, hunting, and trading unique artwork and designs, granting entry to a community. When we imagined Adam Bomb Squad back in February, this insistence on utility and roadmap was not a driver behind NFT collectibles. This was in reference to an announcement we made a few weeks back that all ABS holders attending our Family Style food festival would receive a free chicken sandwich (one of the best in the country, mind you!) from Hotville Chicken. “All you’ve ever given us is a chicken sandwich!,” this person proclaimed. ![]() Last week, somebody on Twitter or Discord asked me what - if any - utility we were providing with our Adam Bomb Squad NFTs. ![]()
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